YAL
Brand Design / Exhibition / Installation
This project builds a fictional brand, YAL. The name comes from Yauhtli, an incense used in Aztec sacrifice. On the surface, YAL looks like a normal biomedical shipping company. But underneath, it runs a hidden black-market system for organ and tissue trade.
I created a classification method for body parts based on donor backgrounds—blood type, lifestyle, health history—referencing how products are graded in supermarkets. A neutral, professional outer package hides the product’s true nature—symbolizing how violence is often sanitized through systems of order and progress.
Throughout the process, I acted not just as a graphic designer but as a world-builder, developing visual language, internal logic, and product presentation. The overall tone is cold and precise, employing irony to expose the commodification of the body and class-based violence.
