Strachan Barr – Visual Communication (Graphics) – Future Branding
North Sentinel is a luxury, future-forward space travel
company for the super-rich. Set 200 years after Earth
became uninhabitable, clients seek to escape cramped
lunar colonies in search of fresher frontiers.
The brand identity intends to satirise the current
super-rich’s focus on space travel rather than climate
change, poverty or conflict resolution. North Sentinel
is a possible future (and consequence) of a capitalist
agenda that deliberately benefits the few, not the many.
Spotlighting the whims of billionaire “visionaries” and
their shameless profiteering into selfish indulgences.
