Degree Show 2025

For a self-initiated project, I chose to explore the topic of dyslexia specifically how it affects children beyond just reading and writing. Through in depth research, interviews with families, and co-design sessions, I discovered a common theme. Dyslexia often has a significant impact on a child’s confidence. Many children begin to doubt their abilities early on, and this lack of confidence can affect how they see themselves. At the same time, I found that the people around them, parents, carers, and siblings often feel unsure about how best to offer support. They want to help, but don’t always have the right tools or information to do so confidently. This insight became the foundation for Lexi.

Lexi is a positive brand designed to instil confidence in dyslexic children by focusing on what truly matters, their strengths. Rather than targeting reading and writing, Lexi utilises what dyslexic minds do best like creative thinking and imagination.

At the heart of the brand are the Lexi Activity Cards, fun, hands on activities designed for children and their families to enjoy together. These cards aren’t just tasks, they’re confidence boosters wrapped in creativity. To support independence, there’s Lexi Play, a child friendly audio device that reads the cards aloud, empowering kids to explore on their own without needing to read.

Lexi supports everyone involved, from the child to siblings and all supportive adults. The Lexi Online Hub provides extra resources, real world tips, and easy to understand guidance that’s practical. It’s designed to make supporting adults feel informed, and confident creating a shared environment where everyone feels supported.