Jazz Hoose
I decided to use my love of music to imagine a new bar and nightclub that would exist in Glasgow, with a focus on Jazz music. I specifically chose the sub-genre Jazz House as I feel this has a lot of personality and vivid imagery, which could be explored through colour and pattern, and be portayed in a fresh way, not typically associated with Jazz. I wanted to create a reflection of the feelings evoked when listening to the music and use these responses in application to the brand’s identity. I experimented with these values in the caseroom to create tactile artefacts I could imagine being in situ, including printing tiles for the bar front and book binding covers for drinks menus.
