Clean your Click
This project aims to develop an innovative ecology of practice around digital technologies. It explores the complex and plural relationship between humans and technology. It also examines the societal, technological, and ecological impact of human-machine interaction.
The core of this project lies in the analogy between digital pollution and Frankenstein to highlight the unseen impacts on digital ecosystems. Through the lens of Mary Shelley’s narrative, we are looking at digital pollution causing monstrous effects. Like Viktor Frankenstein’s creature, digital technology was born from human ambition and innovation, but it now moves in ways we struggle to understand or control. Its repercussions are environmental, psychological, and social.
This project integrates citizen awareness and engagement with machine intelligence to manifest ecological intelligence. It allows us to rethink our contemporary practices, cultivating awareness, responsibility, and a more measured, ethical, and regenerative relationship with digital environments.
This project doesn’t mean rejecting technology, it means reclaiming agency.
