ABLE

Everyday, people living with dementia and their caregivers suffer from discrimination and stigmas in public spaces. This can impact their quality of life, confidence, and their mental health. Society’s lack of understanding of dementia leads to feelings of isolation and loneliness among those living with dementia. This way of thinking creates a society where dementia is not seen as being “normal” and the individuals are therefore not accepted and treated with the same respect. This creates a negative perception of dementia and I wanted to create a way for this issue to be highlighted and spoken about.

From the research I carried out, I quickly learned that to alleviate the stigmas placed on dementia, We needed to try and encourage all of society to take more responsibility and learn more about dementia, not just placing the onus on caregivers to fix the problems that they are facing themselves, Its a societal shift.

 

This is where I created ABLE,

ABLE aims to provide up to date information, support, and learning opportunities to individuals, caregivers, and wider buisnesses in Scotland that are affected by dementia to raise awareness and feelings of pride and empathy. ABLE operates in all public spaces, but I have chosen supermarkets as my main focus area. ABLE takes ordinary supermarkets and turns them into recognised Dementia Aware Supermarkets where it will be noticed by caregivers who are looking for a more understanding place to shop. ABLE encourages supermarket staff and shoppers to take into consideration what it would feel like to shop as someone living with dementia, prompting understanding and conversations through a range of resources and tools. This system allows for the challenges of dementia to be recognised and emapthised with our society.

 

ABLE Recogintion Logo

Can be displayed in public spaces as a way of identifying that the space is Dementia Aware and staff have undergone relevant training

Staff Holding Kit

Containing ABLE at home information pack, sash, and pin badges

At Home Information Resource Box

The box is requested on the ABLE website for home delivery and the box is then posted through the letterbox. The box contains, information leaflets, dementia aware badges, “about me cards”, conversation starters and links to the online training resources.

Service Map

The service map on the left follows the journey of a buisness who use ABLE to train their staff members The service map on the right follows the journey of a caregiver and individual who use ABLE at hoe resources

ABLE Artefacts

Primary Resarch

Quotes from primary research, I felt it was important to showcase these due to how much they drove my project forward.

E-Learning Resource

ABLE in the Moment

This image shows the interaction between a person living with dementia and a dementia aware staff member, who is working on a “Slow Checkout”. Due to the ABLE resources the individual was able to identify the staff member and recieve the help they need at the checkout

Pin Badges

Dementia Aware Shop Poster