Extending Design
My Extending Design project is a visual response to the subject of my final year academic essay, the football jersey’s evolution from player-wear to a high-fashion piece in it’s own right. This publication is a direct play on the format of GQ magazine and replaces imagery of fashion shoots with the football top’s representation on the field, paired next to it’s adoption within contemporary fashion circles, with the text being that of my essay and the accompanying texts I have referenced. Within this, the Kappa brand became my main case study and point of reference. A main goal of this project was to play with how well I could mimic a GQ publication through first it’s layout, then how it is printed and works as a physical object that can be interacted with.
