Degree Show 2025

Pigeon is a brand that reimagines how we document our lives. It explores the relationship between time, memory, gratification and authenticity.

This project emerged from my research into understanding how our relationship with photography is changing as it becomes a tool for appreciating moments and preserving experiences. This project exists as a response to encourage slowness and introspection.  I aimed to re-evaluate the role of documentation and how can we engage more meaningfully with the objects and moments we collect.

We live in a time where over 57,000 photos are taken every second, documenting our lives has become habitual and often thoughtless. We capture endlessly, yet rarely pause to reflect on what we’re preserving. Rather than reject this, Pigeon exists as an alternative, encouraging intentionality and helping us engage with photography as a deliberate, sensory experience.

Users receive a pinhole camera and are invited to document their lives slowly, creating a personal archive. Once the photos are sent for processing, they are gradually returned to the user, reframed as pieces of art and precious tangible memories. Over a ten-year period, at random intervals, the user will receive a photo. Because the process is fully analog, the results are unexpected and authentic.

This project uses time as a tool for appreciation, heightening the moment when forgotten memories are reawoken. It reconnects the user with moments they once chose to capture, giving those memories a sense of significance. The experience is a testament to patience, trust, and slowness, a quiet confidence in the documenter, the process, and in time itself.